You Need A Website Even If You Don’t Sell Online.
So you have a brick and mortar store, Loyal customers who provide a solid flow of referrals that lead to new business. Everything has been going good without use of the Internet. So why would you need a website?
MAYBE BECAUSE IT’S 2016!
Seriously though. I come across businesses all the time with this viewpoint that because things are going “good” right now, that they always will. Sure you might have a band of loyal customers who would rather shop at your store than the “Walmarts”, “Targets” and “Macys” of the world, but what about everyone else? By everyone else, I mean the market you haven’t even tapped into yet. The Internet is the biggest marketplace on the planet. As long as there is a connection, you can reach to the furthest corners of the Earth in just a few clicks. Why would you want to exclude yourself from that?
I get the whole “If It Ain’t Broke, Don’t Fix It” mantra, but does that really apply when it comes to expanding your business? Now maybe you just don’t want more customers and revenue because you like knowing everyone who comes into your shop on a first name basis. But MOST business owners would like to grow, and relatively fast. Having a website (a mobile-friendly one) will allow you to do just that.
As a consumer, whenever I’m looking for a service or a product, I head on over to Google and get to searching. After typing in a few words, the results show and I typically find what I’m looking for. Sometimes I find products and services that are even better than what I originally sought out for. Not a bad scenario at all for the small business if you ask me. As far as the consumer/business relationship goes, It’s a win-win.
Being online means that you have greater opportunity to grow. Potential customers will typically search online for products and services that your business may offer, and when they do, you want to be sure your business appears. Even if you don’t sell products online, your website will act as an extension of your physical storefront. Think about the potential customers who might be visiting from out of town. They need some way to find your shop, right? Your web presence could be the difference in them finding you or your competitors.
Consider that before tossing out the idea of having a website built for your business.