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You Need A Website Even If You Don’t Sell Online.

Osei J

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You Need A Website Even If You Don’t Sell Online.


So you have a brick and mortar store, Loyal customers who provide a solid flow of referrals that lead to new business. Everything has been going good without use of the Internet. So why would you need a website?

MAYBE BECAUSE IT’S 2016!

Seriously though. I come across businesses all the time with this viewpoint that because things are going “good” right now, that they always will. Sure you might have a band of loyal customers who would rather shop at your store than the “Walmarts”, “Targets” and “Macys” of the world, but what about everyone else? By everyone else, I mean the market you haven’t even tapped into yet. The Internet is the biggest marketplace on the planet. As long as there is a connection, you can reach to the furthest corners of the Earth in just a few clicks. Why would you want to exclude yourself from that?

I get the whole “If It Ain’t Broke, Don’t Fix It” mantra, but does that really apply when it comes to expanding your business? Now maybe you just don’t want more customers and revenue because you like knowing everyone who comes into your shop on a first name basis. But MOST business owners would like to grow, and relatively fast. Having a website (a mobile-friendly one) will allow you to do just that.

As a consumer, whenever I’m looking for a service or a product, I head on over to Google and get to searching. After typing in a few words, the results show and I typically find what I’m looking for. Sometimes I find products and services that are even better than what I originally sought out for. Not a bad scenario at all for the small business if you ask me. As far as the consumer/business relationship goes, It’s a win-win.

Being online means that you have greater opportunity to grow. Potential customers will typically search online for products and services that your business may offer, and when they do, you want to be sure your business appears. Even if you don’t sell products online, your website will act as an extension of your physical storefront. Think about the potential customers who might be visiting from out of town. They need some way to find your shop, right? Your web presence could be the difference in them finding you or your competitors.

Consider that before tossing out the idea of having a website built for your business.

Which WordPress Platform Should You Use?

Osei J

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Which WordPress Platform Should You Use?


I will start by saying that both versions have great qualities and in some cases, you can’t go wrong with either one. We will get into a bit more detail about both so that you will be able to come up with a solid choice on which to go with. But first, lets talk a bit about WordPress as a whole. Read more

How To Tell a Client “No”

Osei J

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How To Tell a Client “No”


It’s a nightmare of a situation for some small business owners and freelancers. A client makes a request that either goes against everything you stand for, or is just near impossible to accomplish. The near impossible task is easier to manage, as you can simply say it’s not possible for you/your company to do, but what about the other scenario? What do you do? You obviously don’t want to risk losing a client, especially if you are just starting out. How do you work your way out of this situation with the least amount of friction? Read more

In Business, Time Equals Money

Osei J

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In Business, Time Equals Money


As a small business owner, I greatly value my time. I try my best to ensure that each second is utilized to the fullest (emphasis on try). There was a time not too long ago when I would try to split my time a hundred different ways (generally in order to save money), but would end up wasting more time than anything. All of this wasted time could have been spent taking care of the items that actually fell under my skill set. That’s when I realized I had to change my time management strategy. Read more

Blogging For Your Business

Osei J

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Blogging For Business


Are you looking to drive traffic to your small business website fairly quickly? If so, blogging regularly is one of the best ways to do it. There have been experiments done by various individuals and companies that show major increases in traffic through simply writing more content. When Convirza wrote 150 blog posts in 50 days, they saw HUGE increases in their site traffic. They were even able to cut out some of their paid advertising campaigns and fire their SEO team. That’s pretty awesome if you ask me! Read more