So you’ve probably heard of this thing called social media by now
(unless you’ve been living under a rock for the past I don’t know, 10 years).
Maybe you thought it was just some thing people used to connect with friends. Maybe you thought it was an outlet to just write random thoughts or post pictures (or memes).
And honestly, all those thoughts about social media are actually true.
BUT there is a whole other use of social media — and that is brand awareness.
Whether your small business is only serving local customers or the entire world, you stand to benefit from utilizing social media in some form. I know there are a lot of business owners who feel as though they don’t have the time to worry about posting on a daily basis, but let’s think about all you have to gain by doing so.
First off, there is NOTHING wrong about reaching a new, wider audience. Even if your brand is local, by posting your product or service regularly you stand to connect with people you typically wouldn’t through traditional means of promotion. Even if the people you connect with are too far away to become actual customers of your product, you never know if they will recommend your business to someone who IS local. This can, and does definitely happen through social media.
And if your business is one that serves customers nationwide or even worldwide, you definitely have a ton to gain from being active on social media. Posting the right things at the right time could have a very positive effect on your business.
So how do you get started? Well, the first step would be figuring out which social media platform you want to use. It’s okay to reserve your business name on all of the major platforms for uniformity, but I would avoid trying to learn and cultivate an audience on all of them at once. What you will find out very quickly is that each platform has a unique style to it. For instance, Instagram and Pinterest are more image driven than Twitter and Facebook. Snapchat and TikTok are all about short videos. Posting the same thing on each one more than likely won’t yield the results you want. Focus on one first, and once you get the hang of it, fold another platform into your marketing plan.
The main thing you’ll want to remember when using social media is that the users typically don’t enjoy being spammed by businesses. It’s okay to post products, deals and more on your account, but be sure to post meaningful content as well. Here at Webmaster On Site we focus on Instagram as our main social media platform. While we could easily post discount codes and other service related items, we focus on providing website related tips to our followers. We use custom images with a good deal of written content as well. It’s easy to think about landing customers first, but your real goal should be growing an audience.
Cultivate, then close 🙂
Until next time,
Owner and Lead Webmaster at Webmaster On Site.