Unique Weight Loss & Family Practice is a weight loss center operating in Cedar Park, Texas. Formed in 2010, they have enjoyed a great deal of success due to the growing popularity of their weight loss program.
The Challenge –
We were contacted by the client for website management, social media marketing, local SEO and a complete website redesign. During our website audit, we found that the original web designers used outdated practices and a disorganized code structure. In addition to this, a majority of the pages had duplicate inline CSS code on elements, making it difficult to target various elements on the website.
We also took a look at the current on-page SEO and found poor practices that cause Google to penalize their website. These practices included keyword stuffing techniques and hiding content by changing the font to the background color of the page. We also noticed many images did not have proper alt-tag descriptions set, multiple pages were targeting the same keywords, and the company blog was not optimized.
The Solution –
We decided instead of trying to fix each individual item on their website, we would focus on the redesign efforts first. We were able to complete the redesign in under two months using the clients branding guidelines. We made sure to use best practices and create a responsive, mobile-friendly website to reach potential customers on any device:
Our SEO efforts for the keywords the client wanted to rank for have paid off, as their website is currently ranked #1 on the first page for keywords such as “weight loss clinic cedar park”, “weight loss in cedar park, tx”, “unique weight loss”, “unique weight loss cedar park” and beginning to rank higher for more competitive keywords such as “weight loss clinics in austin, tx” (currently #11 on SERPs). We also created optimized content to improve their social media efforts on Facebook, Twitter, and set up automation for maximum reach during daily peak times. By doing this, so far we have increased their post engagement from 0-10 impressions daily to over 100+ impressions each day! This number has increased each month, and we plan on implementing a Facebook Ad strategy in the coming months to increase these numbers and raise brand awareness further.
(Unique Weight Loss Solutions is no longer a client of Webmaster On Site)